Instagram Pathway

Instagram Grid Content

Integrate content with more diverse people, graphics, and short videos as indicated by our focus group sessions. Emphasize video content because it packs information into easily digestible formats, and allows people to learn more information that is lacking currently--background of trip leaders, what to pack for their destination, information about the culture and place they're visiting, etc. in an authentic and realistic way. The video content can be shared on Tiktok, Instagram, and Facebook.