How Do We Get There?

Insights that led to our North Star idea include the common misconception that only people from certain groups get to partake in travel. Whether it’s concerns of cost, safety, or otherwise, we want traveling to be something that everyone can easily picture themselves doing. We’re emphasizing ‘Travel for All’ in that we believe everyone deserves to have their own adventure.

Our North Star

The strategic core idea behind the north star is that traveling is a life changing adventure that everyone deserves to experience, no matter who they are or where they come from.

Our north star is simple: everyone deserves to have their own adventure.